The Asia-Pacific Media Forum 2008 explores the theme, “The New Avatar of Media” with top notch media and marketing professionals.

As participants, you will be fast forwarded to think of provoking ideas as you face new challenges in media within a consumer-controlled and hyper-competitive marketplace.

Expect a new leash of energy from this event, as you rethink the media strategy, reshape the ways you engage the brands, and reap better returns on media investments.

The Asia-Pacific Media Forum is a biennial event for media, advertising, creative, research and marketing professionals.

Forward Thinkers, Market Leaders, and Change Agents

Tony Fernandes, Group CEO AirAsia, opens the forum by discussing the success of AirAsia in reshaping the airline industry, under the topic of “Transforming the Way People Fly”. AirAsia is one of the World’s 50 Most Innovative Companies.

Day One:

Luminaries such as Douglas Khoo, Founder & Director of OneXeno, and Nick Emery, Chief Strategy Officer, GroupM/MindShare Worldwide, discuss ways to rethink consumer engagement, and share their views on the end of traditional agency model.

Vishnu Mohan, Asia Pacific CEO, MPG, and Tim Balbirnie, Chief Executive Officer South Asia, Synovate review the measurement for media effectiveness, and ways to reshape strategies for media owners in order to retain importance in the new avatar of media.

Mark Holden, Managing Director, PHD Australia, Kentaro Kimura, Co-CEO, Creative Director & Account Planner, Hakuhodo Kettle Inc and Prashun Dutt, Director-Consultant: Marketing, Strategy & Communications for UTUSAN Newspapers and Magazines and The Sun (Nexnews), discuss their views on what to expect from media owners now and in the future.

Keith Bellows, Editor-in-Chief, National Geographic Traveler, shares the latest development within National Geographic.

Day Two:

Speakers share case studies on new ways of engaging with consumers.

Deby Sadrach, Home & Personal Care Director, Unilever Indonesia, and Ian Stewart, Senior VP, MTV Networks Asia, discuss the importance of a brand’s social mission in a world of socially conscious consumers.

Direct from Hollywood, Peter Tortorici, President, GroupM Entertainment, discusses the latest development in turning entertainment into a medium for brand engagement around the world, and provokes your thoughts on the role of entertainment within a marketing mix.

Emerging media leaders, Barney Loehnis, Asia Pacific Director, Isobar, Kotaro Sugiyama, Senior Executive Officer, Dentsu Japan, and Pushkar Sane, Head Of Digital, Starcom MediaVest Group Asia, talk about the importance of internet, mobile, and gaming as medium for personal engagement, and ways to make it work across the Asia Pacific countries.

The Asia-Pacific Media Forum 2008 ends with a high note from:

• Ian Gee, Brand Planning Strategist, Initiative Media, on ways to work with consumers to create brand   relevance
• Scott Thomson, Global Head of Evaluation, Naked Communication, on the power of unique media execution
• Gavin Mehrotra, International Media Director, The Coca-Cola Company, on the importance of strategic   partnership between clients and their communication agency to thrive in the new avatar of media

Register now to join the Asia Pacific Media Forum 2008.

Participants

The Asia-Pacific Media Forum 2008 is for those of you who seek ways to rethink and reshape your media strategy that will engage consumers with your brands in a fresh way.

The sessions will push the boundary of your thoughts on consumer engagement, research, new media, relationship between marketing and media professionals, as well as sharing case studies from our top notch speakers.

Who Should Attend?

• Marketing Professionals: Chief Marketing Officers, Marketing Directors, Marketing Managers, Heads of Brand   Communication, Media Managers
• Media Agencies: General Managers, Strategy Officers, Investment Officers, Planning Managers, Buying   Managers, Heads of  Research & Insight
• Brand and Creative Agencies: Country Heads, General Managers, Creative Directors, Account Directors, Strategic   Planners, Account Managers
• Research Agencies: Chief Executive Officers, Research Directors, Research Managers
• Media Owners: Chief Executive Officers, Marketing Directors, Marketing Managers, Sales Directors, Sales   Managers, Heads   of Research & Insight, Programming Directors, Producers.
• Marketing Consultants
• Brand Consultants
• Academics

Registration fee: USD750.
For more information, please click here.

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